Sachin gifts a BMW to Saina Nehwal. What a brilliant marketing and branding strategy at a optimum cost. Great execution!
The marketers can obviously understand that it is not Sachin gifting the car, but it is the BMW it self.
Recently, BMW launched its refreshed version of 3 series in India. They are using the 'ultimate 3' campaign to promote the car. They have roped in the God of Cricket himself as the brand ambassador. Saina Nehwal, the Olympic medallion is currently enjoying a deserving stupendous brand equity. And BMW just nailed it with this act. The gifted car is also 3 series. Saina of course can't reject a gift from a senior sportsmen, Sachin gifting a car is promoting other sports. Media had to cover this moment and further add their own Masala. The news requires no promotion expenditure on BMW's part. It is self trending. A shiny sexy black BMW 3 series is clearly visible in the picture along with Sachin and Saina, strengthening its aspirational value and the brand value in India. I give my hats off to the move!
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The marketers can obviously understand that it is not Sachin gifting the car, but it is the BMW it self.
Recently, BMW launched its refreshed version of 3 series in India. They are using the 'ultimate 3' campaign to promote the car. They have roped in the God of Cricket himself as the brand ambassador. Saina Nehwal, the Olympic medallion is currently enjoying a deserving stupendous brand equity. And BMW just nailed it with this act. The gifted car is also 3 series. Saina of course can't reject a gift from a senior sportsmen, Sachin gifting a car is promoting other sports. Media had to cover this moment and further add their own Masala. The news requires no promotion expenditure on BMW's part. It is self trending. A shiny sexy black BMW 3 series is clearly visible in the picture along with Sachin and Saina, strengthening its aspirational value and the brand value in India. I give my hats off to the move!
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Now this is really branding and promotion. Vidhu Vinod Chopra gifted Amitabh Bachan a ROLLS ROYCE as a token of appreciation for working in his film EKLAVYA. A fact that EKLAVYA didn't do well and also that ROLLS ROYCE is a BMW owned brand i feel, BMW's marketing and promotion end is far more stronger then MERC and AUDI
ReplyDeleteyes u are right
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