This message was published in the Economic times dated 21/8/12 by Maruti Suzuki ltd.
It presents an example on how great companies not only concentrate on products and service but also on the PR. All these things add up to create an overall perception of the brand in the mind of the consumers. Such a step strengthens the relationship between the company and the people. Do read the entire message and try to analyze the thoughts it would have generated in the mind of consumers and other stakeholders of the company.
As we know that the emotional values of the people are attached with Maruti Suzuki and thus the above advertising campaign takes advantage of this fact.
ReplyDeleteActually if i dont play the role of Devil's advocate here then i would say, it is a good promotion strategy and the message is simple and clear that, they have learnt from their mistakes but some information is misleading as the capacity with which they have started is quite less as compared to their potential.
Anyways nice way to begin a new chapter of the organization