I am eager about the Vespa

Gotta say, they are doing good on the brand building front. The target is also perfect. Though scooters in India currently hold an association with the more mature not so COOL prospects, but that group would definitely not pay the premium the Vespa is demanding. So, the target is just perfect. It is coming out to be a really interesting lesson for us, the marketers. Because 1, the product is over priced. 2, in an era of rising fuel prices, it does not offer a great mileage. 3, it is not having a thrilling power.4 , after a lacuna for scooters, the after sales would be a gamble, I don't know whether their is a service outlet in my city or not. All it offers is a retro feel of an actual Italian looks scooter. When the guys and gals would wroom this ride on roads for sure they will catch the eye balls. And we simply can not deny the craving for attention people posses. Indeed this product is not value for money, but how would one defend the 'feel'. With that school of thought even a beetle can not be considered as value for money. BTW vespa like the beetle is also a name of an insect species.


What I am keen to find is would the guys go for the pseudo super bikes, whose proper advent i feel should be credited to Yamaha or our case in point, Vespa?
And talking about the girls, If they can afford a Vespa, wouldn't the majority go for a four wheeler ( may I add I am here not considering the pros and con comparison between the 2 and the 4 wheelers like parking space et al)
Had it been priced more competitively, then I think the answer would have been obvious, though it would have acted as a threat more to the scooties. But, may be the premium can be considered as a possible strength also. The premium definitely adds to the aspiration value of the brand. Movies, soaps, magazines have acted as a fount of glamour for the bikes, the cars. That glamour has not yet been attributed to the scooters, particularly among the non-urban population. Would this non urban population pay that premium. The metro sexual might. May be it would slowly and slowly begin to be considered as cool among the youth of tier 2 and 3 cities also, may be because of the slow pace it would get visible to the industry Goliaths, like Humara Bajaj? Who would definitely leverage its mighty muscle. May be Piaggio will bring back the culture and Hero would make it a cult.
The Vespa story is going to be a really interesting one. It interests me at least.
Soliciting opinions.
Here is a video

Do visit the Vepa's Website to explore their marketing tactic/strategy.
http://vespaindia.com/