Social media or digital media is a buzz word these days. The amount of time spent by people on social media today is what makes this platform so attractive. Moreover the media also provides the marketers the tools to refine their message towards their target customer group on the bases of various segmentation combinations available like geography and demography. Further, this media has the power to convey message on the basis of psychographic segmentation as well like for example in FB there are options present were you can select target groups based on their interests.
But the conscious and sub-conscious behavior of people on the social media is different as compared to the traditional media. Thus the marketers need to tailor their approach accordingly. Sadly, they are using the same old techniques on social media as well. Many just post graphics of their products and services or they will put their usual videos. But social media is way beyond that, it proactively demands engagement and without it the life of the message will stay ephemeral and the impact ineffective. The medium is tremendously powerful and if the marketers fail to use it then it is their fault not the limitation of the medium.
I have also liked many pages on the Facebook, one of them being Nokia. The way this page has been engaging the users is really impressive. Check this one out-
This message apart from getting over 12000 likes got over 3000 shares also. Now, this is the way one creates engagement on this platform. Use the trends of the media, the trend which are created by the users themselves and thus they relate to it better and in turn relate to the brand also. Communication comprises not only of the message but the medium as well and until and unless the message is transferred in a particular medium according to the way demanded by it effective communication will not happen. Moreover, considering the fact that there is more clutter on the social media this becomes extremely important.
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But the conscious and sub-conscious behavior of people on the social media is different as compared to the traditional media. Thus the marketers need to tailor their approach accordingly. Sadly, they are using the same old techniques on social media as well. Many just post graphics of their products and services or they will put their usual videos. But social media is way beyond that, it proactively demands engagement and without it the life of the message will stay ephemeral and the impact ineffective. The medium is tremendously powerful and if the marketers fail to use it then it is their fault not the limitation of the medium.
I have also liked many pages on the Facebook, one of them being Nokia. The way this page has been engaging the users is really impressive. Check this one out-
Soliciting your opinion.
Do join our Facebook page -https://www.facebook.com/MarketingWalle?ref=hl
This is a really good idea sanmeet. Only one thing that I think is going to affect it. It is going to phase out really fast. I mean, in a time of about 1-1 1/2 years, the space will get quite cluttered and social media appeal will decline. Then, the same can be taken to billboards. What do you say?
ReplyDeleteThanks for posting your response Aditi, but I don't believe that social media will decline anytime soon. It is only going to evolve.And yes as the attractiveness will increase so will the clutter, but breaking the clutter is the actual task of a good marketer i feel. So, yes it will get difficult. Billboards is entirely a different medium with its own pros and cons and any medium can be used to convey any message, it is the way you convey it actually decides the impact.
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