DataVinci

Harley Davidson to open Its bike cafe in India. Interesting, but what is more interesting is that this will be Harley' first bike cafe anywhere in the world outside America. What intrigued me about this news was that why instead of all the other countries in the world Harley is opening such a store in India, which happens to be a market at a very nascent stage for Harley.

Then, I came across this news about Apple. Apple inc is all suit up to get aggressive with its operations in India. But this news was substantiated with explanations behind such a strategy employed by Apple.
Apple's existing markets, the "developed world" are now showing trends of saturation in growth, mostly attributed to the high penetration of smart phones in those markets. Thus Apple is now all geared up to charm the Indian populace. Its a commendable strategy, they have skimmed one market to its optimum potential, maintained buzz in the other markets and now armed with information about the consumer psyche of the partially tapped markets they are ready to waltz.

And this can be the very reason of Harley choosing India as a destination for its flagship cafes. Its developed markets are getting saturated and India with its lush, voluptuous  and ever growing upper middle class comprising of the youth segment with high disposable income is a lucrative and sexy market for Harley which(the market) happens to be virgin also.
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